Tata Swach water purifier priced at Rs 749

Tuesday, December 8, 2009, 17:08 by Business Editor

Tata launches low-cost water purifier Swach for the masses

Photo: Tata Swach

Photo: Tata Swach

The Tata Group has launched what could probably be the cheapest water purifier in the world.

The new water purifier, called Swach, is a part of the Tata Group’s efforts to check the increasing water-related diseases in India, according to Ratan Tata, chairman of the Tata Group.

Swach (which means ‘clean’ in Hindi) has been developed jointly by the Tata Group’s companies Tata Chemicals, Titan, and TCS.

Swach has two variants – with retail prices of Rs 749 and Rs 999, respectively.

“Our quest is not to create the cheapest products,” Ratan Tata, 71, said at the launch of Swach. Instead, the Tata Group focuses on “accessing the largest number of people” and “that is what drove our efforts on the Nano car, on the low-cost housing project, and that is what is driving our water purifier, too,” he declared.

By the end of 2009, Swach will be ready for sale in 3 states – Karnataka, Maharashtra and West Bengal.

Swach will be available all over India by June 2010.  Considering the low price of Swach, many are already calling it the Tata Nano of water purifiers.

The Tata Group already has set up a plant in Haldia, in West Bengal, with a capacity of 1 million units of Swach. This capacity will be increased by another 1 million units within 3 months.

According to the Tata Group, the water purifier will make available pure drinking water to a 5-member family for as little as Rs 30 a month.

For the sale of the low-cost Swach, the Tata group will use its network of companies like Rallis and the Tata Kisan Sansar, a rural-centric resource centre.

Ratan Tata said the distribution network of Tata Salt will be used to distribute Swach, along with non-governmental organizations (NGOs) and local self-help groups.

The Swach water purifier is based on a concept developed by the TCS Innovation Labs – the Tata Research Development and Design Centre (TRDDC).

The device is built around a bulb-like water purifier component made of natural elements, such as rice-husk ash, filled with nano-silver particles. It can function without electric power or running water.

The cartridge bulb of Swach has a purification medium which kills bacteria and other organisms that cause diseases.

Swach can purify up to 3,000 litres of water, after which the cartridge stops flow of water.

The Tata Group said it has filed 15 patents for its novel water-purifying technology and the product.

According to R Mukundan, managing director of Tata Chemicals, water-borne disease is the single biggest threat to global health. Diseases such as jaundice, cholera, diarrhoea, polio, gastroenteritis and typhoid are spread through contaminated water.

At the launch of the Swach, Mukundan citied a report of the United Nations published in 2007 to stress that half of hospital-beds in the world are occupied by patients afflicted with water-borne diseases.

In India, water-borne diseases cause more than 1.5 times the deaths caused by AIDS, and double the deaths caused by road accidents, R Mukundan said.

The $71-billion Tata Group, one of the oldest business families in India, has been actively involved with several mass-utility projects as well as innovative products, including the supercomputer Eka.

Earlier in 2009, the Tata Group had launched the ‘Nano’ car, at a basic price of Rs 100,000, described as the cheapest car in the world.

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19 Comments

  1. chandrabhan vaidya said on Tuesday, April 6, 2010, 19:05

    requirment of two tata swach water purifiers at mumai, ghatkopar, (e), pantnagar
    bldg. no. 35, room no. A6 /1023

  2. mohammed salam said on Thursday, April 8, 2010, 14:12

    intrested in distributor ship , wanted to know detail about.

  3. Ramesh Chandra said on Sunday, April 11, 2010, 9:20

    Hi, Tata Products may be good,Iwanted to know testing report from the Government Water Department and their coments on the products. If e v erything is fine and we are interestede
    for diributorship forEast Africa).Also please let me know the terms and conditon..

  4. Ramesh Chandra said on Sunday, April 11, 2010, 9:33

    Hi, Produc. ts looks very elegeny,technically is also good.,cost very good.Working wise until I drink waterfor some months.Can you send 3 pcs for testing.

    Regars

    Ramesh Chandra

  5. raj choudhary said on Tuesday, April 13, 2010, 5:45

    SIR PLESE CALL ME 
    MY NUMBER IS 08010747408

  6. vijit jain said on Tuesday, April 13, 2010, 12:26

    want to buy a swach water purifier pleas contact me on 9821710942

  7. Subhash said on Tuesday, April 13, 2010, 12:44

    Sir,

    Iam interested to buy ur product. Kindly tell me how I can buy this at City Rewari in Haryana State.

  8. Amalendu Dey said on Monday, April 19, 2010, 16:12

    Dear Sir,

    I want to buy “Tata Swach water purifier ” . Please tell how I paid the amount and take delevery . Sir can I buy this product to send DD ? If yes please give me details.
    Amalendu Dey (Burdwan , West Bengal)

  9. Basavaraj said on Tuesday, April 27, 2010, 7:55

    Dear Sir

    I want to buy a water purifier 
    so, Please give a details about ,were i can purchase this instruments

    regards
    basavaraj
     

  10. sudhir kumar choudhary said on Friday, April 30, 2010, 8:03

    Dear Sir,
    We heard about this product and interested to buy it. can you deliver this product, we will give cash on delivery.

  11. mohammad akram said on Sunday, July 4, 2010, 17:37

    Hi this mohammad akram and i want purchase tata purifier on urgent basis.
    new delhi

  12. SHREE RAM BHATTAR said on Thursday, July 8, 2010, 8:10

    intrested in distributor ship , wanted to know detail about.
    placw :-dhanbad (jharkhand)

  13. karmvir said on Thursday, July 8, 2010, 12:59

    sir,
    pls contact me ,i want a purchase one peace of TATA SWACH. NO IS 9310009259

  14. Sanjay said on Friday, July 9, 2010, 6:23

    Hi am intrested in purchasing tata swatch purifier, East Delhi, call me at 9717383029

  15. nilesh said on Monday, July 12, 2010, 12:05

    Dear Sir,

    I want to buy “Tata Swach water purifier ” . Please call me

    Nilesh Salvi- 9833478261

    Nallsopara-Thane

  16. priyanka said on Thursday, July 15, 2010, 4:36

    Dear Sir,
    i read about this product and interested to buy it.
    so, Please give a details about ,were i can purchase this instruments.

  17. badri padarthy said on Thursday, July 15, 2010, 18:34

    i surprised to see the news in the paper and now i search in net . now i introduced my self i am a bussiness man since 1973 doing distribution of consumer products in nellore dist. of andhra pradesh. now i am very much interest to do distribution of your valuable this product. let me know the terms and conditions of your products.my address is  M/S, SRI SEETHARAMA ENTERPRISES, 5-16,Prakash nagar, NELLORE-524002.

  18. Anil said on Saturday, July 17, 2010, 5:11

    Hi,

    You can email your queries to Tata Swach at tataswach@tatachemicals.com. Alternatively, you can also contact their toll-free number 1800-2-585858.

    Tata Swach is currently available at several locations in Maharashtra and Karnataka, with plans to expand to several other states really soon. To stay in touch with the latest developments at Tata Swach, you can also join the online community on Facebook.

  19. Balkar Singh said on Thursday, November 4, 2010, 8:06

    Dear Sir,
    iread about this product and intrested to buy it. so plz. give a deiatl about where i can purchase this instruments.

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