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Sharekhan voted the most preferred stock broking brand in India
In a countrywide study, Sharekhan emerges as the favourite of consumers.
OUR BUSINESS CORRESPONDENT
8 July, 2005, Mumbai: Sharekhan, the retail broking arm of SSKI Group and one of the largest stock broking houses in the country, has won the prestigious Awaaz Consumer Vote Awards 2005 for the Most Preferred Stock Broking Brand in India, in the Investment Advisors category.
Sharekhan's equity related services include trade execution on BSE, NSE, Derivatives, commodities, depository services, online trading and investment advice. Sharekhan’s online trading and investment site
www.sharekhan.com
was launched in 2000. Sharekhan’s ground network includes over 250 centres across 123 cities in India and having around 120000 customers and an equal number of demat customers.
Sharekhan won the award by the vote of consumers around the country, as part of India’s largest consumer study cover 7000 respondents – 21 products and services across 21 major cities. The study, initiated by Awaaz – India’s first dedicated Consumer Channel and member of the worldwide CNBC Network, and AC Nielsen – ORG Marg, was aimed at understanding the brand preferences of the consumers and to decipher what are the most important loyalty criteria for the consumer in each vertical.
In order to select the award recipient, spontaneous responses, rather than prompted responses were garnered, with an intention to glean unbiased preferences. Opinions were garnered from owners of each of the categories, to get experiential responses, which are likely to be more realistic and grounded in nature. Further, preference also indicates future intentions of repeat purchases.
The reasons behind the preferences for brands were unveiled by examining the following:
- Tangible features of product / service
- Softer, intangible features like imagery, equity driving preference
- Tactical measures such as promotional / pricing schemes
“Sharekhan is honoured to be voted as the Most Preferred Stock Broking Brand in India. Our focus has always been to demystify the stock market and empower the investors to take informed decisions,” said Jaideep Arora, Director, Sharekhan. “The Award increases Sharekhan’s responsibility to persistently delight our customers with user-friendly trading experience and we shall continue our focus to evolve business strategies that keep us aligned with our customers’ needs.”
OUR BUSINESS CORRESPONDENT
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