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BUSINESS - RELIANCE INFO ONE NATION PLAN

Reliance Info raises stakes with One Nation tariff

Reliance Info's One Nation plan takes telecom players by surprise

 

BY A CORRESPONDENT
2nd December 2006

Reliance Infocomm has upped the ante in the telecom tariff wars with its One Nation tariff, offering STD calls at dirt-cheap rates.

The Reliance One Nation STD costs just Re 1 a minute for any STD call, anywhere in India. There is a catch, though: the new tariff is only for the premium e-recharge priced at Rs 1100.

It was telecom minister Dayanidhi Maran who floated the idea of a OneIndia tariff in telecom. However, none of the state-owned telecom PSUs managed to get the idea off the ground. The private sector peers did not match up either, till the Reliance Infocomm walked off with the idea.

The high recharge value of Rs 1100 may make the offer less attractive to many Reliance Infocom offers. But heavy STD users are likely to be lured to the Reliance One Nation offer.

Other private sector telecom operators like Airtel and Hutch are yet to comment on the Reliance Infocom One Nation plan. Obviously, the intricacies of tariff-fixing will have to be taken into consideration.

According to the Reliance Infocomm One Nation tariff, a call from a Reliance phone to any landline or mobile phone anywhere in India costs just Re a minute.

Reliance Infocomm wireless operations president SP Shukla said that One Nation is his company's new year gift to its subscribers.

The Reliance Infocomm Rs 1,100 STD e-recharge coupons will have a talktime of Rs 750, and includes 1100 free SMS. The coupon will be valid for a month. Unused airtime will not be carried forward to the next month.

BY A CORRESPONDENT

 

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