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BUSINESS - TOOTHACHE PAIN SURE

New product relieves tooth pain resulting from dental sensitivity 

 

BY OUR PHARMA  CORRESPONDENT

UNIONDALE, N.Y., July 5 /PRNewswire/ -- According to a recent survey* conducted by Harris Interactive for new Orajel(R) Advanced Tooth Desensitizer, nearly half of all American adults (46 percent) have experienced sensitive teeth in the past five years. Of these sufferers, almost half either did nothing about their sensitive teeth or were not satisfied with their treatment options.

Now sensitive teeth sufferers have a revolutionary new way to treat sensitive teeth with the introduction of new Orajel(R) Advanced Tooth Desensitizer. Utilizing a patented, FDA-cleared formula previously available only through a dentist, this product relieves pain resulting from dental sensitivity in just one day with one treatment that takes only minutes to apply and lasts up to one month.

"So many people live with tooth sensitivity," says Chris Kammer, D.D.S., dental expert in private practice in Madison, Wisconsin, and founding member of the American Academy of Cosmetic Dentistry (AACD). "I find that many people don't like using sensitive teeth toothpastes because of the bad taste and the length of time it takes to actually feel some results."

According to the survey, tooth sensitivity has changed the lives of 55 percent of people suffering from dental sensitivity, and in fact, 41 percent admitted to actually having changed the way they ate or drank (e.g., using a straw, eating only on one side of their mouth, etc.) in order to live pain- free.

"Teeth sensitivity is more than just an annoyance -- it can have life- disrupting consequences for many people," says Kammer. "The availability of this new at-home treatment, Orajel(R) Advanced Tooth Desensitizer, will bring relief to many. One treatment takes only minutes to relieve painful tooth sensitivity for up to a month."

Among the reasons for sensitive teeth, the Orajel survey found the most common were teeth clenching or grinding (21 percent), receding gums (21 percent), and cracked or chipped teeth (18 percent). Of those living with the pain, only 40 percent talked to their dentist about the problem.

Forty-two percent of people who have experienced sensitive teeth in the past five years felt that sensitive teeth are more uncomfortable than canker sores, ingrown toenails, or constipation, and, when asked what food would be the hardest to give up if they had to due to sensitive teeth, 23 percent of American adults indicated it would be ice cream.


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