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CHINA PREPARES FOR 2008 OLYMPICS

Cleanliness campaign for 2008 Olympics launched in China

BY OUR PHARMA CORRESPONDENT


May 8, 2007: China has embarked on a campaign, especially in Beijing, the capital, to ensure cleanliness and etiquette in public places, ahead of the 2008 Olympics the country is hosting.

Jumping the queue, spitting, littering and clearing one’s throat loudly in public are some of the frequently observed practices among Chinese travellers, according to a guideline prepared and released in 2006 by the Spiritual Civilisation Steering Committee (SCSC) of the Chinese Communist Party, the official etiquette watchdog.

Posters have now appeared, telling travellers how to behave, in almost every train station, bus stop, hotel and scenic spot.

Notwithstanding grumbling by many tourists, Chinese officials are keen on correcting the embarrassing habits of the Chinese travellers ahead of the Olympics Games, which is now just about 450 days away.

During the travel spree connected with the week-long May Day holidays, about 150 million Chinese will be on the road, according to China’s official news agency Xinhua.

The China National Tourism Administration has issued a circular, making travel agencies and tour guides responsible for correcting tourists’ bad behavior during the holidays.

Beijing expects to receive 550,000 foreign tourists during the Olympics to be held in August 2008 and an estimated 2 million domestic tourists to visit the capital city.

According to Zhai Weihua, deputy director of Spiritual Civilisation Steering Committee, promoting civilised behaviors among Chinese travellers is a long-term task.

Tens of thousands of reporters will come to China to cover the Olympic Games in 2008, which means both China’s positive and negative sides will be amplified. Once bad impressions are made, they last, Zhai Weihua said.

For the Chinese government, travellers coming to Beijing from outside the city are the biggest worry.

While Beijing’s 15 million residents have been covered under a massive campaign to improve their conduct ahead of the Olympics, Chinese visitors from outside Beijing have missed out on the propaganda drive.

Travel agents, said a guide with a Beijing-based travel agency, have been instructed to remind people constantly throughout the tour and also lead an etiquette discussion at the end of the tour.

 

BY OUR PHARMA CORRESPONDENT

 

 

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