Park Avenue business wear for women launched

11 September, 2007:

Park Avenue has announced the launch of ‘Park Avenue Woman’- a complete range of business wear for women. The women’s western wear market in India is estimated at Rs 2,700 crore.

According to news sources, the new Park Avenue Woman brand has been designed specially for the working women professionals. The new design store which offers three different lines, was recently unveiled by Raymond boss Gautam Hari Singhania at the Park Avenue flagship store in Mumbai.

The three different lines include Modern Classic, Urban Chic, and Opium Delight. While Modern Classic is a range of business formal wear (which is predominantly in black and white, focusing mainly on classic jackets, blouses and pants for daywear,) the Urban Chic comes with business leisure wear, and Opium Delight has a collection of business evening wear. The company has said that with the huge growth in the number of corporate woman, the western formal wear segment has huge potential.

With the launch of Park Avenue Woman, the garment company has said that all three lines from Park Avenue Woman would sport distinct styles and fits that are offered in an array of exquisite garments.

Reports said that the brand’s line of business leisure and business evening wear incorporates crochet and mix and match and velveteen jackets, camisoles, bustier along with jackets, pants, shirts, and blouses. The new line of garments for the corporate woman will be sold through exclusive stores and large format stores.