Nippon Paint to open 25 stores in Kerala

3 November 2007:

Osaka-based paints major Nippon Paint has embarked on a major retail push with the company aiming at opening around 25 new retail stores in Kerala by March 2008. The paints major is also lining up retail outlets across India.

The company, kick started its efforts by opening a 300 sq ft outlet in Thiruvananthapuram designed to enhance the customer experience. The retail initiative from Nippon Paint would offer customers personalized service and lot of inputs to choose the right paint and right colors for decorating and protecting homes and environment.

Nippon Paint currently imports paints from its group companies in Asia but is in the process of setting up manufacturing facilities in India. The first plant would come up in Chennai during 2008. The company is introducing some of its interior and exterior emulsions, in Thiruvananthapuram, from its global portfolio, such as 3 in 1 Medifresh Anti bacterial Paint and Weatherbond, .

Nippon Paint will set up its chain of Nippon Paint Stores outlets across the country through its channel partners, an official said. The exclusive stores will also provide professional help and consultancy services while elevating the shopping experience. With Kerala turning out to be a premium market for all companies, Nippon believes that the discerning Keralite would appreciate the company’s retail initiative and shop at its outlets.

The new retail stores would offer a host of services like providing technical information, color scheming options, application support etc to the consumers. The company expects the response for its retail initiative to be overwhelming across all the markets.

Meanwhile, Nippon Paint has unveiled its new Nippon Color Visualiser software that allows customers to see their homes virtually painted prior to actual painting. This would help customers make informed decisions on how to choose colors and color schemes. The software would be installed in select stores and customers can walk in with scanned pictures of their houses/ rooms to get a preview.