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BUSINESS - MAGIC AIRLINES

Magic Airlines to offer low-budget flights

After Spice Jet, Kingfisher Airlines, Indus Air, Go Air and AirOne, here is the latest aspirant waiting to take wings. A Dancewthshadows.com report

 

BY A CORRESPONDENT

March 12, 2005

Here is another airliner waiting in the wings. Nira Radia, who started the successful Vaishnavi Corporate Communications, has announced plans to start a low-cost air liner  in India. The name is Magic Airlines. Ms Radia will be the CEO of the new venture. The Delhi-based Magic Airlines is planning to invest about $40m (Rs 180 crore) in the project.

With Indian aviation norms getting increasingly liberal, several corporates have announced plans to take wings. Prominent names include Kingfisher Airlines, Go Airlines, Air One, Indus Air and SpiceJet. Even the public sector behemoth Air India is planning to launch a low-cost airliner to Gulf countries, called Air India Express. 

Magic Airlines has sought government's permission to operate no-frills flights by end of the year. The company, which plans to start operations with 10 aircraft, has applied to the Union ministry of civil aviation for obtaining a "no objection certificate" to fly with the name Magic Air. 

Ms Radia said Magic Airlines will redefine air travel with its unique services and value offerings. Magic Air will have presence across India, linking all major metros and other major cities. Ms Radia has also named her top team to manage Magic Air. 

Ms Radia's management of Vaishnavi saw the company bagging the public relations functions of all Tata group companies. Her family is into aircraft leasing business.

Media reports say that Murugesu Samynathan, Roland A Thomas, Sai bin Abdullah, Subramaniam Munusamy and Suppiah Subramaniam all former Malaysian Airlines Service (MAS) executives with decades of experience have joined Magic Airlines.

BY A CORRESPONDENT

 

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