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Co-branded Credit Card from ICICI Bank and Kingfisher Airlines
BY A BUSINESS CORRESPONDENT
5 August, 2005: Kingfisher Airlines has entered into an agreement with ICICI Bank, India’s second largest Bank, to create a co-branded credit card that will allow its members a host of privileges and would also serve as an incentive to become loyal travelers of Kingfisher Airlines.
The target consumer for Kingfisher Airlines is the frequent-flying corporate traveler who seeks delight out of his flying experience. The Airline's offering is in line with the expectations of the globally aligned Indian who has high propensity to spend.
The ICICI Bank-Kingfisher Airlines credit card, which is being launched on the VISA platform, will be unique as in addition to the standard Gold credit card benefits, it would also carry a host of special, customized features available to every cardholder. The special features include privileged access to lounges & restaurants, with free refreshments, at domestic airports, access to almost 180 golf clubs in India through special tie-ups and special packages for Golf Holidays across the world.
The ICICI Bank- Kingfisher Airlines credit card holders will also be eligible for special invitations for premium lifestyle shows and events like fashion shows, movie premieres etc. Another unique feature that is available for the members of the ICICI Bank-Kingfisher Airlines credit card is a 24x7 Concierge service that gives the card holder personalized assistance across various cities in India with services ranging from car rentals to city guides and more.
Kingfisher Airlines would also recognize and incentivise its loyal consumers through a variety of benefits on the same co-branded credit card.
Adds Dr. Vijay Mallya, Chairman & Managing Director, Kingfisher Airlines Limited-
"We have chosen to align with ICICI Bank - the leader in the credit card industry in the country, to create a unique co-branded credit card. This alliance will also further strengthen the corporate relationship that The UB Group has enjoyed with ICICI Bank"
Said Mrs. Chanda Kochhar, Executive Director, ICICI Bank “We are pleased to be associated with Kingfisher Airlines as it gives the Bank an ideal opportunity in the growing co-branded segment to provide customers with a different set of lifestyle features in addition to a better travel and shopping experience."
BY A BUSINESS CORRESPONDENT
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