Discovery Science, Discovery Turbo TV channels launched in India

Friday, January 29, 2010, 12:51 by Business Editor

Discovery Networks have launched two more television channels in India – Discovery Science and Discovery Turbo, raising the total number of channels in the Discovery Network to five.

To start with, the two new TV channels will be available only on the direct-to-home (DTH) platform of Tata Sky, Discovery Networks said in a statement.

Discovery Science has been described as a family-oriented channel. It will broadcast programmes which provide an “overview of how science and technology affect people’s daily life,” according Discovery Networks.

The entertainment programmes to be aired on the Discovery Science television channel will include topics like research, discoveries, human body, genetics, exploration, astronomy, space, and advances in the medical field.

Discovery Turbo will broadcast programmes related to cars, motorbikes, trucks, trains, aircraft, and yachts. The TV channel targets viewers who are “upscale males” and are interested in watching programmes on Formula One racing and other motoring events, motor clubs and trends, and celebrity motoring profiles, Discovery Networks said in the statement.

In August 2009, Discovery Networks Asia-Pacific had obtained permission from India’s Ministry of Information and Broadcasting to broadcast three more channels in India. These three channels are Discovery Turbo, Discovery Science, and Discovery HD.

According to Rahul Johri, senior-vice president and general manager-India, Discovery Networks Asia-Pacific, OneAlliance is working on distributing the Discovery Turbo and Discovery Science channels. The telecast of the two channels will start with the DTH of Tata Sky, but the channels will eventually be available on the other DTH platforms, too.

All the Discovery channels being aired in India at present – Discovery Channel, Animal Planet, and Discovery Travel and Living – have Indian content. Discovery Science and Discovery Turbo will start with total international content, Rahul Johri said. But, as it was with the Discovery Travel and Living channel, more Indian content will be added to Discovery Science and Discovery Turbo as the two channels “mature,” Johri explained.

Both the Discovery Science and Discovery Turbo TV channels will be free of advertisement for the time being. The channels will carry advertisements after a few months, according to Rahul Johri.

The 3 existing networks of Discovery in India – Discovery Channel (a factual entertainment channel), Animal Planet (dedicated to wildlife), and Discovery Travel and Living (international lifestyle channel) – offer content in English, Hindi and Tamil languages to about 116 million cumulative subscribers.

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