Dubai has launched a global campaign, to promote its tourism facilities internationally. Initiated by Emirates airline and Group in partnership with the Dubai Department of Tourism and Commerce Marketing (DTCM), Dubai hoteliers and Destination Management Companies (DMCs) the campaign is estimated to be costing around AED 50 million, including flights, accommodation, meals and tours.
Over 2,000 frontline travel staff from around the world including; travel agents, tour operators and MICE agents will be invited to visit Dubai throughout March, April and May for a three day familiarisation trip, under the banner of the ‘Keep discovering Dubai’ campaign.
Keep Discovering Dubai is a combined initiative involving; Emirates, DTCM, hoteliers and DMCs, with all parties collaborating to host the 2,000 plus visitors from over 50 countries, and showcase Dubai’s accessibility, infrastructure and range of amenities, from flights and choice of accommodation, to tours, dining and a spectrum of leisure options.
During the hosted three-day visit guests will be treated to a unique experience combining Arabian hospitality and entertainment. From desert safaris and gourmet dining to meandering through the traditional Bastakiya, the trip will provide tour and travel operators with an unforgettable experience, designed to showcase Dubai’s diverse culture and options for every traveller segment.
“Dubai city offers unparalleled entertainment and leisure options with new developments unveiled almost every month. It is critical that we maintain a constant dialogue with international travel agents, tour operators and MICE agents, to ensure they are aware of the new attractions that may be of interest to their clients. This campaign is a major highlight of our joint efforts with the key players of the tourism industry in the emirate,” said Mohammed Khamis bin Hareb, DTCM Executive Director Marketing and Operations.
“As Dubai increases its offering of world-class hospitality, the emirate is the preferred holiday destination for tourists from around the world. Dubai’s tourism product offering is going from strength to strength thanks to the diversity of activities and hospitality offerings. The future is looking equally exciting,.” he added.