Cannes Lions 2005 - JWT wins silver
JWT leads with 7 nominations at Cannes Lions
BY OUR CORRESPONDENT
June 22, 2005 -- (Business Wire India) JWT India has won the first Silver at the Cannes Lions International Advertising Festival 2005. The Cannes Silver is for its campaign 'Give' for the Indian Red Cross in the highly competitive Fundraising and Appeals category. JWT India has also bagged the highest number of nominations for an Indian agency this year with a total of 7 nominations.
The wining Indian Red Cross campaign titled 'Give' has been created by the JWT Chennai team comprising of Joono Simon, Charles Victor, Madhavan Palanisamy and Ratish Subramaniam. JWT India has also been shortlisted for the category Business-to-Business, Advertising and Media for its self-entry 'Ideator'. In Travel, Transport and Tourism, JWT comes in again for 'Bliss' for GRT Temple Bay along with its other entries 'Sinful', 'Undiscovered' and 'Unlimited'. For Outdoor, JWT has an entry for its Pizza Hut campaign.
Colvyn Harris, Chief Executive Officer, JWT India said, “We are absolutely delighted and happy that JWT India got 7 nominations and 1 Silver. It signals our commitment to deliver work that is truly world class.
Importantly this has come at a good time for JWT since the entire company is oriented towards changing our own standards and doing creative work, which meets global benchmarks. I must add that the most important reason for us still is being effective in the marketplace for the brands we work on. If we take a brand or a clients business to market leadership we have met our intent. If it goes on to win an award, then that's the icing on the cake.
My obsession for the last few months has been to drive the change to being more creatively focused. And this is just the beginning.” Watch this space…
The Cannes Lions International Advertising Festival is the only annual gathering of the world's advertising, creative, directs marketing, interactive, film, radio, media and marketing communities. Up to 8,000 industry figures from 75 countries meet at the Festival to absorb and learn from the best in international advertising, creativity and marketing communications, attend cutting-edge seminars and network in Cannes.
BY OUR CORRESPONDENT