BRU Ice Cappuccino in deal with Adlabs

26 May, 2008:

BRU Ice Cappuccino has announced its association with Adlab Cinemas for a promotional offer which movie buffs and cold coffee lovers won’t be able to resist. The announcement came in the presence of none other than Karan Johar, its brand ambassador.

According to Bru, “you can enjoy the hot and sultry afternoons with amazing flavours of BRU Ice Cappuccino that would chill your senses while you enjoy a blockbuster movie of your choice. In this offer of BRU Ice Cappuccino with Adlabs cinemas, in exchange for the BRU Ice Cappuccino carton priced Rs 75, you can now avail a discount of Rs.75 on movie tickets at over 30 Adlabs cinemas across India”.

Karan Johar, the brand ambassador of BRU also unveiled the two new flavours of BRU Ice Cappuccino – Berry Blast and Chocomint. Speaking on his association with the brand, he said, “BRU Cappuccino is a brand that I closely relate to as it is vibrant, youthful and full of fun. The brand always comes up with innovative offers and the association with Adlabs cinemas along with the launch of the two new exciting flavours of BRU Ice Cappuccino is proof of the same. Now one can chill this summer by enjoying great, frothy cold coffee and entertaining movies.”

Vikram Grover- Category Head HUL Beverages said: “BRU Ice Cappuccino is perfect for the youth of today who want to enjoy frothy, cold coffee at their convenience. We keep the youth at the center of all our endeavors. The offer with Adlabs Cinemas is perfect for youngsters to make most of this summer – it combines the need to beat the scorching heat and the need for entertainment in a comfortable ambience. Through this offer we hope to provide people with another way to spend some happy moments over Bru Ice Cappuccino.”

The coffee brand from Hindustan Unilever is the largest coffee brand in the country and the variant BRU Cappuccino comes as a range of ready to serve hot coffee premixes that provides consumers a great beverage which is convenient and easy to make .

BRU Cappuccino is available in a range of three flavours - Mocha, Creme and Caramel. A cup of rich, creamy and frothy BRU Cappuccino can be prepared instantly by just dissolving it in 120ml of hot water.

Looking at the demand for cold coffee during summer months and to provide its young consumers with a drink to ‘chill on’ BRU introduced its latest variant in 2007 - BRU Ice Cappuccino – a frothy, ice cool beverage. It was launched in two flavours, such as Mochaberg and Irish Crème. BRU Ice Cappuccino has now introduced two more exciting flavours - Berry Blast and Chocomint.

BRU Cappuccino has been targeted at the youth who seek great coffee experiences. It is the perfect beverage to add to those happy moments with friends.