Sharekhan signs on Blue Lotus as communication partner
OUR BUSINESS CORRESPONDENT
Mumbai. July, 2005: Sharekhan, the retail broking arm of SSKI Group, one of the largest stock broking houses in the country, signed on Blue Lotus Communications Consultancy as its communications partner recently. Sharekhan aims to gain a substantial market share through various new initiatives like FirstStep, Platinum Guild & Power Club and communications has been identified as a major marketing initiative by the company.
FirstStep, an initiative aimed at demystifying the stock markets to the layperson, provides guidance, knowledge and jargon-free research to help the first-time investor take their careful first steps in the stock market. With over a million new investors having entered the stock market over the last year, the product was launched to address the market need to provide structured supervision to the stock market novice.
On a fast growth spree, Blue Lotus Communications Consultancy has acquired its 6th client over the last month amounting to an addition of Rs. 5 crores to the agency’s capitalized turnover. Speaking on the growth of the company, N. Chandramouli, CEO, Blue Lotus Communications Consultancy said, “The acquisition of the Sharekhan account is extremely prestigious for Blue Lotus. The communication of Sharekhan will be unique since it uses a combination of Technology and Finance to achieve the objectives of the client. Our existing strengths have in these sectors have proven to be a dovetail fit for Sharekhan.”
Founded in October 2002, Blue Lotus has an impressive client portfolio with names like Trend Micro, TWS Holdings, Bristlecone, Mahindra Special Services Group, Habitat International Spryance and Johnson & Johnson Acuvue. Having gained these accounts through aggressive pitches, the Rupees Fifteen Crore agency employs 50 people across its 5 offices.
“We have always believed that Public Relations is an essential marketing tool that helps build brand credibility, trust and recall. PR is an essential ingredient in any communications portfolio and the progressive companies like Sharekhan have recognized this need. We have an aggressive education and awareness campaign lined up for this online stock trading major”, added