Big TV on a roll, takes 15 per cent market share in Indian DTH market
In just 90 days of its launch, Reliance Communications owned DTH major Big TV has achieved the 1 million subscriber mark.
With this the company has bagged market share of 15 per cent in just 3 months in the fast-evolving Indian DTH sector, which is nearly 60 months old in India.
The company attributes the achievement to the faith of millions of Indian consumers in the Reliance brand. “Our customer-centric approach coupled with advanced technology, superior product and service with a wide distribution and installation service network spanning the country helped Big TV cross the million milestone in such a short span of time,” Mahesh Prasad, President, Reliance Communications, said.
Big TV has, in the meantime, brought in a slew of user–friendly features to enhance the overall viewing experience . This includes the state of the art graphical user interface and Electronic Program Guide (EPG).
Claiming to be the country’s first fully digital home entertainment service using MPEG-4 platform on a national scale, BIG TV runs on an advanced MPEG4 DTH technology platform that enables it to offer over 200 TV, cinema and audio channels. This incidentally is said to be the highest by any DTH operator in the country. As many as 32 movie channels in English, Hindi and regional languages makes it possible for the Big TV customer to choose from 600 new movies every year, the company said.
Adding that the country’s largest on-ground infrastructure for a home entertainment has been created by Big TV, it said that the infrastructure would enable the company to serve over millions of new customers every year and offer multiple price points and packaging offers to suit needs of all customer segments.
Beside, the state-of-the-art customer service mechanism has been fully functional and ready to serve its increasing customer base every day in 11 Indian languages.
Reliance Big TV’s major competirors in India are Tata Sky and Zee Group owned DishTV. Another recent entrant to the fray is Bharti Airtel with its Airtel Digital TV.
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Amar Singh said on Wednesday, November 26, 2008, 8:37
Dish TV reaches 4.5 m subscribers .New Delhi, Nov. 24 The DTH market seems to be continuing its rapid acquisition of customers.
Dish TV recently celebrated its 4.5 million customer milestone, by having its brand ambassador give away a Hyundai Verna to its 4.5 millionth consumer.
The first to launch its services, Essel Group’s Dish TV claims leadership position with a market share of more than 53 per cent of the total 8 million subscriber base.
In a release the company said it added 4.3 lakh subscribers in October. “This landmark, of 4.5 million customers, is testimony to the superior and affordable DTH services that we offer to all our customers across India. It is clearly the fastest growth achieved by any DTH service provider in the country,” said Mr Jawahar Goel, Managing Director, Dish TV, in a release.