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BUSINESS - ALOK KEJRIWAL INTERVIEW

 

Alok Kejriwal- The Contest Man

 

BY MEGHA KATIRA

Through the dotcom boom and bust, Alok Kejriwal and his website contests2win.com survived. One of the few real Indian dotcom entrepreneurs, Kejriwal runs a popular -- and profitable --operation. The glass cabin, the mahogany table and the artifacts at his well-furnished Mumbai office attest to that. Just last year, he won a Yong Achiever award. Here I am, waiting to talk to him about his lifestyle, memorizing the questions I went through while on the cab…

Individualism is his style. Though Alok Kejriwal does not believe in framing rules, at the same time, he is one tough and demanding boss.

I think about the time when I had given up entirely on participating in any contests or jackpots because I thought my luck just never worked at the right time. Guess contests weren’t made for me. It seems that every other person on this planet always found enough luck to win a contest, but not me…

Here comes the Contest Man:

“Come, come, please sit down; so tell me what will you have?” I greet him and decline to have anything. I tell him that I would like to know more about his lifestyle – most of his career and his success have already been written about. “So, what more would you like to know about me?” he asks me smilingly. I start with most obvious question:

How do you spend your weekends ?

“Hmm…well, you see I don’t like to party where there is loud and throbbing music; I basically choose to go to a lounge bar.” I nod understandingly; of course, these days, people prefer a peaceful place where they can just laze around. He continues, “My evening starts with a wine and ends with a cognac.”

Your favourite nightspots?

In Mumbai, it’s Indigo, Indiana Jones and Golden Dragon, which I rarely visit. And in Delhi, it is Tea House and Agni –Fusion Restaurant. I like to pair my glass of wine with a dish of pasta and I am also happy to say that I have done two levels of wine appreciation!

Your ideal way of spending an evening

The ideal way of spending an evening, would be in a smoky lounge bar, a Moet vosp cognac with a Monte Christo No. 2 cigar. (Kejriwal loves to listen to jazz and western classical music)

Music & Art

I like western classical music and jazz. While on tour to Prague, I visited the Mozart opera. Nothing captures pure beauty like music, especially Mozart. I make it a point while going to Europe to visit the many art galleries there. I can easily spend four hours in any art museum.

Comfort and confidence

I am not much of a formal dresser; my clothes define my comfort and confidence, just to be myself.

Final Word

“I believe in just having fun in life,” says Alok, and he is. One look around his colourful office environment, and you come away with the impression that not only him, his employees too are happy with the brains behind the popular website.

BY MEGHA KATIRA

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