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Air France, KLM launch frequent flyer programme `Flying Blue'
BY OUR AVIATION CORRESPONDENT
May 19, 2005: Aviation majors Air France and KLM have come together to launch a frequent flyer programme, `Flying Blue', which will enable passengers to earn and redeem miles collected while travelling on the airlines' networks. The frequent flyer programme, to be operational from June 6, 2005, will be utilised by over 66.3 million of the both the airliners.
Flying Blue will also enable flying members to earn and spend miles on flights operated by SkyTeam member airlines and around 30 airline partners, totalling a network of over 18,000 flights and 900 destinations. In addition, some 100 non-airline partners are also slated to join the programme, resulting in an increase in opportunities to earn and burn miles.
The frequent flier program is a tool for both airlines to recognise their loyal customers, regardless of which of the two airlines they fly with.
Structured in four levels - Ivory, Silver, Gold and Platinum - Flying Blue enables members to manage their accounts over the web, either by logging onto www.airfrance.com or www.klm.com websites.
The frequent flier programme tracks the behaviour of each of its customers and rewards them with miles accordingly. Frequent travellers on any of the nine SkyTeam member airlines and Kenya Airways accrue miles enabling them to move up to the next highest tier.
BY OUR AVIATION CORRESPONDENT
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