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BUSINESS - AIR DECCAN MASCOT LAXMAN

 

Air Deccan selects 'Common Man' as mascot

 

OUR AVIATION CORRESPONDENT

May 8, 2005: The 'Common Man' is taking to the skies, literally. Renowned cartoonist RK Laxman's "Common Man" has been selected as the mascot for the low-budget Indian airline Air Deccan. After bringing a smile to his readers for 57 years, the cartoon character is now the insignia of the Bangalore-based airline.

The move comes as a deviation from the existing practice of using famous personalities, film actors, selecting celebrities or role models, symbols or logos as insignia.

"The Common Man in Laxman's cartoons brings out an element of courage and optimism. Since our vision is to make every Indian fly at least once in a lifetime, we are proud to select such a universal personality as our brand ambassador," Air Deccan chief executive officer GR Gopinath said.

The mascot of commoners, RK Laxman's Common Man, symbolises the aspirations and dreams of over a billion Indians.

Claiming that Air Deccan and Common Man share a commonality as they both stand for the people, Captain Gopinath said it was an honour to use Laxman's mascot as brand ambassador.

Quoting India's famous cartoonist, Gopinath said Laxman wanted every Indian to fly regardless of their economic situation and agreed with the airline's vision to empower every citizen to fly.

As the "people's airline," Air Deccan will begin to sport the mascot of 'common man' on its aircraft, tickets, boarding passes, billboards and advertisements, including print and visual media.

The airline had entered into an agreement with the Rasipuram Trust of Laxman to use his Common Man as its brand ambassador.

OUR AVIATION CORRESPONDENT

 

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