The Whole Brain Business Book (Unlocking the Power of whole Brain Thinking in Organizations and Individuals)
'The Whole Brain Business Book'' by Ned Hermann offers
innovative ways to understand your customers better and
By: Ned Herrmann
Published by: Tata McGraw-Hill
Paperback, 334 Pages
How can your business understand its customers on a more substantive level? Improve teamwork? And fully utilize its human assets, given the constant push to improve the bottom line? The Whole Brain Business Book offers creative and innovative ways to address these vital issues. It will show you and your organization how to:
- · Break free of the “brain rut” that occurs when work is dominated by one thinking style
- · Tap the talents of visionaries and communicators to blossom in times of chaos
- · Build mentally diverse “Whole Brain Teams” that geometrically increase results in marketing, advertising, sales, and all forms of problem solving
- · Develop breakthrough insights that will improve the way you supervise, manage, lead and resolve conflict
- · Establish a climate for ongoing creativity and receptivity to change
Ned Herrmann’s extensive, long term research on thinking and creativity has won national awards. His work is widely regarded as superseding ‘ left brain/right brain” models and other earlier concepts. He developed and validated the Herrmann Brain Dominance instrument, an assessment tool completed by more than a million people, and designed leading international workshops on creative. Strategic, and whole brain thinking. His ideas are in use at Fortune 100 companies and world wide. Here at last he presents his concepts to business readers everywhere.
When we learn to cultivate our four “thinking styles” and harness their collective energy, the result is Whole Brain Technology – the powerful key to strategy, productivity, and creativity in business. What about you? Are you a logical thinker – an analyst and problem solver? Or are you an organizer – someone who loves to plan and administrate? Perhaps you’re a visionary – artistic and talented at conceptualizing and synthesizing ideas. Or maybe you’re a communicator – expressive, spiritual, interested in people. In fact, you posses all of these qualities. Each of us does, as do the organizations we work for.
Enhanced by exercises that will help you to better understand your own thinking styles – and enriched by examples from DuPont, General Electric, and other companies now profiting from Whole Brain Technology – The Whole Brain Business Book will introduce new levels of flexibility, creativity, and innovation into your corporate culture.