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BOOKS - REVIEWS - THE GOAL

 

 

THE GOAL (A Process of Ongoing Improvement)

By: Eliyahu M Goldratt and Jeff Cox
Published By: Productivity and Quality Pub.
Paperback, 349 Pages

Written in a fast-paced thriller style, The Goal a gripping novel, which is transforming management thinking throughout the world. The author has been described by Fortune as ‘a guru to industry’ and by Business week as ‘genius’. It is a book to recommend to your friends in industry – even to your bosses – but not to your competitors.

Alex Rogo is a harried plant manager working ever more desperately to try improve performance. His factory is rapidly heading for disaster. So is his marriage. He has ninety days to save his plant-or it will be closed by corporate HQ, with hundreds of job losses. It takes a chance meeting with a professor from student days-Jonah-to help him break out of conventional ways of thinking to see what needs to be done.

The story of Alex’s fight to save his plant is more than compulsive reading. It contains a serious message for all managers in industry and explains the ideas, which underline the Theory of Constraints (TOC), developed by Eli Godratt.


THE FUTURE OF COMPETITION (Co-Creating Unique Value with Customers)

MANAGING AND MOTIVATING CONTACT CENTER EMPLOYEES (Tools and Techniques for Inspiring Outstanding performance from Your Frontline Staff)

THE ART AND DISCIPLINE OF STRATEGIC LEADERSHIP

SUN TZU STRATEGIES FOR MARKETING (12 Essential Principles for Winning the War for Customers)

THE GOAL (A Process of Ongoing Improvement)

THE TOYOTA WAY (14 Management Principles from the World’s Greatest Manufacturer)

THE METAKNOWLEDGE ADVANTAGE (The key to success in the new economy)

The Manager's Guide to Distribution Channels

Why CRM doesn't work Let customers manage the relationship

MBA IN A BOX (Practical Ideas form the Best Brains in Business)

 

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