SUN TZU STRATEGIES FOR MARKETING (12 Essential Principles for Winning the War for Customers) By: Gerald A Michaelson with Steven W Michaelson Published By: Tata McGraw-Hill Paperback, 237 Pages Winning Marketing Principles from the Greatest Strategist of All Time. What can an ancient Chinese military genius teach modern businesspeople about winning the marketing war? Everything! In Sun Tzu Strategies for Marketing, the bestselling Author of Sun Tzu: The Art of War for Managers, interprets classics battle strategies specifically for today’s marketing professionals. Gerald Michaelson restates these timeless ideas as “The Principles of the Marketing War.” Each principle is illustrated with strategic and tactical applications drawn from the world’s most successful marketing campaigns. These principles include Ø Organization of Intelligence: Know your market as well as you know yourself Ø A Secure Position: Occupy a position that cannot easily be taken by your opponents Ø Surprise: Gain psychological dominance and deny the initiative to your opponent  Ø Economy of Force: Assess accurately where you deploy your resources Ø Command Structure: Good management unleashes the power of human resources  Ø Simplicity: Even the simplest plans are difficult to execute

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