Everything You Should Know About Public Relations
(Direct answers to over 500 questions)
By: Anthony Davis
Published by: Kogan Page
Paperback, 280 Pages
Do you have a clear idea of what public relations is? Or is your view coloured by the news media’s never-ending reports of “PR exercises”, PR jobs” and PR spin” – terms regularly used as shorthand for implied deceit and trickery? Whatever we might think public relations is really about, it is now recognized as an important part of modern management and contemporary life in general.
So what is Public Relations?
This highly readable guide features over 500 eye-opening questions, with answers that will put everyone in the know. Peeling away the layers of confusion, exaggeration and misrepresentation, respected PR guru Anthony Davis provides a clear understanding of public relations and its capabilities.
Packed with real-world explanations, examples and anecdotes, this down-to-earth account of public relations practice answers all those intriguing questions we have all wanted to ask, such as:
· A lot of PR is just about wining and dining isn’t it?
· Don’t journalists fix all the news anyway?
· Can any competent manager handle PR?
· How can lobbying help if you’re not an insider? And
· Do publicity stunts have any value?
If you want to find out whether public relations could help your organizations, are about to manage a first-ever PR campaign, need to re-think the value of current PR or are planning to redefine its future direction and purpose, Everything You Should Know About Public Relations will be invaluable in demystifying the issues and processes. And if you are a student of public relations, it will answer all those questions that your usual textbooks fail to deal with.