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BOOKS - REVIEWS - HOW CANON GOT ITS FLASH BACK

 

 

HOW CANON GOT ITS FLASH BACK (The Innovative Turnaround Tactics of Fujio Mitarai)

Book details:
By: Nikkie
Published by: John Wiley
Paperback, 221 Pages

Canon is one of the world’s top companies. From a small optical workshop set up by several Japanese entrepreneurs, Cannon has grown into one of the world’s largest high-tech companies. How Canon Got Its Flash Back: The Innovative Turnaround Tactics of Fujio Mitarai tells the remarkable story of Cannon’s success, from marketing its first cameras up to the present work in high-tech products such as laser printers and flat-panel displays.

The company’s global growth is carefully detailed – from one factory in Tokyo to its push into the US, Europe, Asia and the rest of the world. The road has not been easy, with Canon overcoming many setbacks in developing its state-of-the-art technology. This exceptional book analyzes how Canon and Mr. Mitarai have overcome the multiple challenges of the past, present and future by pioneering new technologies, new product techniques and new management strategies on its road to success.

HOW CANON GOT ITS FLASH BACK 

INVESTOR THERAPY 

BRAND PORTFOLIO STRATEGY 

TRUMP How to Get Rich Big deals

WHAT’S THIS INDIA BUSINESS?

MANAGERS NOT MBAs 

THE SECRETS OF GREAT SALES MANAGEMENT

THE ART OF WINNING COMMITMENT 

The business of software

RE-IMAGINE (Business Excellence in a Disruptive Age)

 

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