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HOW CANON GOT ITS FLASH BACK (The Innovative Turnaround Tactics of Fujio
Mitarai)
Book details:
By: Nikkie
Published by: John Wiley
Paperback, 221 Pages
Canon is one of the world’s top companies. From a small optical workshop set up by several Japanese entrepreneurs, Cannon has grown into one of the world’s largest high-tech companies.
How Canon Got Its Flash Back: The Innovative Turnaround Tactics of Fujio Mitarai
tells the remarkable story of Cannon’s success, from marketing its first cameras up to the present work in high-tech products such as laser printers and flat-panel displays.
The company’s global growth is carefully detailed – from one factory in Tokyo to its push into the US, Europe, Asia and the rest of the world. The road has not been easy, with
Canon overcoming many setbacks in developing its state-of-the-art technology. This exceptional book analyzes how
Canon and Mr. Mitarai have overcome the multiple challenges of the past, present and future by pioneering new technologies, new product techniques and new management strategies on its road to success.
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