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Sunday, February 04, 2007
Star Movies returns to Mumbai on February 5
For the Star Movies fans in Mumbai, here is good news - after an absence of about five months, the leading English movie channel will be back on their television sets from February 5, 2007.

Having complied with the High Court ruling, Star Movies' vast film library has been re-certified as ‘U' or ‘U/A' by India's Central Board of Film Certification (CBFC) and will continue to televise blockbusters.

According to India-wide data recorded in the last six months, Star Movies has been the leading channel in the English film genre, despite its absence in Mumbai, which contributes an average of 15% each week to the viewing of the English film segment.

For the period January 1-13, 2007, Star Movies increased its share to 49%, compared to 41% in the last two weeks of December 2006.

Ajay Vidyasagar, executive vice-president, Star Entertainment India, says: "We are happy that Star Movies is back on air in Mumbai. All the titles that will be showcased have been cleared according to the rules of the High Court. We look forward to entertaining our viewers in the New Year with exciting properties and titles and sustain the excitement, further strengthening our position in the English movie entertainment category."

Since the countdown for the 79th Annual Academy Awards (Oscar awards) has begun, Star Movies will feature, all along February, movies that have been honored by the Academy of Motion Picture Arts and Sciences in the past, on its programme titled Oscar Fever.

Star Movies will also telecast live the Oscar award ceremony on February 26.

In addition to this, the channel will telecast the exclusive premiere of some of the biggest blockbusters to hit the silver screen like The Myth, Hotel Rwanda and Proof, according to Star Entertainment India.


posted by a correspondent @ 7:15 AM    
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