| Monday, February 12, 2007 |
| Queensland's tourism website whereelse.com receives record hits |
The new, state-of-the-art tourism website of Queensland, Australia, has already created a record, with 55,000 hits in the four days since its launch.
The website www.whereelse.com.au was launched in the first week of February 2007 to coincide with the government-funded, $6.5-million television and outdoor advertising campaign.
Queensland's Tourism Minister Margaret Keech said the massive number of potential holidaymakers who have already visited the website indicates that it could be the state's most successful tourism campaign.
Keech added: "In just four days, the website experienced record traffic. People are becoming increasingly time-poor and the way people make decisions and book holidays have changed. By using the latest in internet technology, we are making it extremely easy to visit Queensland."
The new website, titled Where Else But Queensland, has been designed to allow holiday decision-makers to interact with a unique range of Queensland holiday experiences," according to Keech.
Tourists spend about $18 billion annually in Queensland and the state's tourism industry employs 136,000 people.Labels: Travel |
| posted by a correspondent @ 9:17 PM |
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