| Sunday, February 04, 2007 |
| iPod Shuffle in fresh colours |
The lowest priced smallest iPod - the iPod Shuffle - has arrived. And to label it as a fashion accessory, Apple Inc has rolled out the gadget in four additional colours.
According to a report, the iPod Shuffle now comes in blue, pink, green and orange in addition to its original silver colour, Cupertino, California-based Apple said today in a statement. The 1-gigabyte iPod Shuffle, which holds as many as 240 songs, sells for $79.
Apple began selling an updated version of the iPod Shuffle in November, adding a clip to the device that allows users to attach the player to their clothing.
The new iPod Shuffle is 1.62-inches long, almost half the size of the original released in 2005. Apple sold a record 21.1 million iPods last quarter and doesn't reveal how many units it sells of each model.
Analysts see the colour change after the holiday season as a move to maintain the product's mindshare with consumers. The colour versions of the iPod Shuffle are expected to help maintain the product's momentum.
With the iPod having become the best-selling music player in the US, with a 75 percent share of the market, Apple is on a high.Labels: Tech |
| posted by a correspondent @ 6:55 AM |
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