| Sunday, February 04, 2007 |
| ‘Connected generation' thirsting for more interactivity |
There have been various studies conducted across the world - especially in the West - on the effects of television on children and vice-versa.
Many researchers have described today's school children as "the connected generation" since they have grown up in an online, digital environment - a world that is more comfortable for them than their parents.
Says Mark Prensky, an expert in education: "Children are the natives in the digital landscape and we, the adults, are immigrants." This view is certainly shared by any parent reliant on their child to download an album from pause a live programme.
Studies conducted in the West into children's media behaviour have revealed two common traits - active consumption and multi-tasking. Both will have significant implications for the media industry.
Years of immersion in computer games and the latest websites have given the children a thirst for interactivity.
Today's children may be called multi-taskers. They watch television, play hand-held computer game and read a comic - all at the same time.Labels: Tech |
| posted by a correspondent @ 7:00 AM |
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