| Wednesday, January 31, 2007 |
| YouTube among the most influential brands |
It's just 18 months old, but has grown in prominence to be the world's third most influential brand in a very short period. We are talking of the YouTube, the online video portal that is on a high offering some consumer-generated content.
Though the brand has climbed up the popularity ladder, the revolution is not yet powerful enough to unseat major players like Google as yet.
YouTube's current position has been revealed by a survey by online magazine brandchannel.com. Significantly, YouTube had failed to rate a mention in a similar survey conducted last year. However, this year, it has been rated by as many as 3,625 branding professionals and students as more influential than Starbucks, Nokia, Coca-Cola, Toyota and Microsoft.
Meanwhile, Google, which bought out YouTube for $1.65 billion last year, continued its reign on top of the list. Apple finished second. Google has now been the numero uno brand in four out of the past five years . Online encyclopaedia Wikipedia came fourth.
The others prominent names in the top 10 included Starbucks, Nokia, Skype, IKEA, Coca-Cola and Toyota. Meanwhile, online auction shop eBay, which came in at number nine in the listing last year, saw a dramatic drop to the 28th slot. The NewsCorp owned community website MySpace debuted on the list at 72, just ahead of American Express, said reports.Labels: Tech |
| posted by a correspondent @ 10:29 AM |
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