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Thursday, January 18, 2007
Shetty abuse: Sponsor pulls out, police record abuse as racial incident!
This is getting more and more interesting - after the governments of UK and India were forced to react considering public sentiment, Hertfordshire police began a criminal investigation after recording the abusive behavior on Celebrity Big Brother UK as a racial incident.

Meanwhile, the main sponsor of the show, Carphone Warehouse, have pulled out. The company which has been the sponsor of the show for a while, told the channel producers to "remove our name and branding" from the show with immediate effect.

The issue became a hot potato after Shilpa Shetty herself alleged on the show that the bullying is racist.

According to the Guardian newspaper, the three white guests on the show could have technically committed racial abuse.

The Guardian also reported:
Hertfordshire Constabulary is investigating allegations of racist behaviour in the Big Brother house and will be conducting enquiries, including a review of the tapes.
Meanwhile, the statement from Carphone Warehouse said that

"Our concern has rapidly mounted about the broadcast behaviour of individuals within the Big Brother house. We are totally against all forms of racism and bullying...'

'As a result, we feel that as long as this continues, we are unable to associate our brand with the programme,' chief executive Charles Dunstone said.

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