| Wednesday, January 31, 2007 |
| HT Media launches business daily Mint in alliance with WSJ : priced at Rs 2 |
HT Media Limited, publisher of Hindustan Times and Hindustan, has launched Mint, its business newspaper in collaboration with The Wall Street Journal.
The brand and logo of Mint was unveiled by HT Media's vice-chairperson Shobhana Bhartia and The Wall Street Journal's Asian managing director Christine Brendle at an event in New Delhi.
Mint, scheduled to hit the newsstands on February 1, 2007, will initially be available in New Delhi and Mumbai from Monday to Saturday.
Mint is priced at Rs 2.
As a part of the pre-launch campaign, there is a yearly subscription package of Rs 299.
Every weekday, four pages of news will be sourced from The Wall Street Journal and Dow Jones. These will be articles selected by the editors of Mint with the Indian reader in mind, says a company release.
Shobhana Bhartia says, "Mint is the product of a unique collaboration between HT Media and The Wall Street Journal, which will bring life to the world of business and participate in the business of life. Further, Mint is constructed around Indian business and economy and the way it is impacting the world and captures the trends of the world for India to leverage."Labels: media |
| posted by a correspondent @ 9:44 AM |
|
|
|
