TNS study says Toyota is the most trusted car company.
Toyota can rest assured now that consumers have rated it the most trusted car company. A TNS study to understand consumer perceptions about the automotive industry revealed that Toyota’s strong global image is due to its high ratings for manufacturing safe products, promoting road safety, and using innovation.
The study saw as many as 18,000 consumers from 18 countries participating. They were asked to rate corporations from the passenger car, commercial vehicle, tyre and oil sectors, which in turn revealed that safety and environment are the most important issues facing the automotive industry today and corporations that rate highly on these two parameters are generally perceived to be the most trustworthy. Globally, Michelin and Goodyear were the most trusted tyre companies – Michelin leads in Europe and Goodyear led in Asia and the Americas.
Meanwhile, Shell bagged the highest ratings for the most trusted oil company globally. Consumers rate Shell high for promoting the development and use of alternative fuels and technologies.
In the Indian context, Maruti Udyog and Hero Honda finished on top for the most trusted company title. Bharat Petroleum scored top slot in oils, Tata Motors in commercial vehicles and MRF in tyres. Maruti and Hero Honda were rated best for creating jobs, improving lives and for product safety.
The rankings were based on a global corporate social responsibility, according to TNS.Labels: Auto Industry, Toyota |
