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Tuesday, December 19, 2006
Mitsubishi iCar for India, says Reuters - price and pictures

The Mitsubishi iCar will be produced intially in India in SKD form.

This news was originally reported first in the Hindustan Times or by Reuters. We tried to find the original source, but with no success.

Anyway.

The iCar is out of this world. Take one look at the photos, and you will know. You seriously think this car can be produced and sold in India? We are not so sure. Read on to find out more about the iCar.

First, the Mitsubishi iCar is powered by a 600 cc 3-cylinder engine. Power till be at 52 PS.

Now, space age looks or not, can the iCar with a 600 cc engine be sold in India? The small cubic capacity of the engine might be a tough sell in India. On the other hand, the iCar has produces 52 PS - I think that might be more than the power produced by the Maruti Alto. The average car buyer might just get confused and give the Mitsubishi iCar the go-by.

Then, the space age looks. There is a good chance that the iCar might be looked upon as too fragile. I don't think it is, but you know how conservative the Indian market can be. Or perhaps things have changed - the Swift looks too funky too, and it is selling well.

The problem might be the price. Convert the price directly from its UK price, and you get around Rs 7,00,000. Now, no 600 cc car in India is going to be sold, space-age or not, at a price of 7 lakhs. For the Mitsubishi iCar to be a decent proposition in India, it has to be priced below 5 lakh.

So what is going to happen? To begin with, the iCar story that appeared in Hindustan Times might be a misunderstanding. Perhaps, they are just planning to assemble the car in India and export it. Perhaps, Mitsubishi has an ace up its sleeve in the pricing department. Perhaps, the market might be too thrilled to have a state of the art car and might plumb for it. Who knows?

For the time being, all you can do is to enjoy the pictures. So here they are.

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posted by a correspondent @ 11:51 PM  
4 Comments:
  • At 9:08 PM, December 20, 2006, Blogger suniliraj2000 said…

    This Mitsubishi cars look is extra odinary/excellent but regarding the price factor, its too high for a small family car...it should be below 5 lakhs to grab the Indian market otherwise it will be a floap...

     
  • At 10:28 AM, July 23, 2007, Anonymous Anand Mehta said…

    Spaceage looks or not - a car this size would seem attractive only around the Rs.400000 levels. The fully loaded Chevy Spark with a 1000cc engine costs around Rs.450000 (on road (Mumbai) and then there is the Zen Estilio. Mitsubishi are known to price their cars a shade or two above competitors similar offerings. Perhapds they can re-think on this car

     
  • At 6:44 PM, December 04, 2007, Blogger John said…

    Great brand & a nice product; but certainly not at the correct price point.
    Low engine capacity but a high torque design is certainly welcome. This is suitable for Indian city driving conditions + benefits of higher efficiency & lower pollution
    Concessions for these eco-friendly products would aid in containment of global warming

     
  • At 10:26 AM, February 27, 2008, Blogger sapna said…

    The style of icar is great,
    excellent for a small family,
    this will be welcomed by the student community to a greater degree, cc is very less and hope the drive will be simple and exciting. But for your achievement reduce the cost. all the best icar...

     
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