| Friday, November 17, 2006 |
| Tata One lakh car is really a figment of imagination |
The car exists, yes. But it is not going to be be priced at Rs One lakh.
Calling the Rs 1 lakh price tag as figment of media's imagination, Ravi Kant said the company nevertheless considers the price point as a serious one: Business Standard
Back home in Kerala, we used to say, "Bhesh." In English, you could say, "Brilliant." Or Wah wah.
So who is the person who said these immortal lines?
"The Rs 1 lakh car is being developed by us. It will hit the road in three years," Tata group chairman Ratan Tata told PTI. Click here
"The Rs 1-lakh car is being developed by us. It will hit the road in three years," Tata group Chairman Ratan Tata said recently. Click here
Yes, I get it actually. It is not such big deal. I never believed that the Tata's low cost car is going to cost Rs One Lakh only. That is because it was never meant to cost that - the Rs one lakh figure was just an easy way to describe the potentially revolutionary car for the masses. We ourselves mentioned it in a story 3 years back; that even if you count only inflation, the One Lakh figure would go up substantially when the car is launched.
I just object to attitude - just blame the media. The media is bad and crappy and beats its wife and does not brush its teeth in the morning, we all know that. If the agencies reported Mr Tata's statement wrongly, Mr Tata too never went out of this way to correct the impression. It was convenient for everyone concerned to say the Rs 1 lakh car. Same for the media, same for Tata.
Just don't go overboard when you want to clarify it, Mr Ravi Kant. Just smile and say nicely that hey, that was an easy way for the media and sometimes us, to refer to the car. Let's not get hung up on that.
So cool, right? Just because the company chieftain is poker-faced, doesn't mean that the MD's statements should be poker-faced too.
We repeat what Borat told the feminist, "Smile a bit, pussycat."Labels: Cars |
| posted by a correspondent @ 5:18 AM |
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