| Saturday, November 06, 2004 |
| Just what the hell is LML Beamer? |
This company is nuts.
Those who have been watching the just concluded test cricket matches between India and Australia on TV must have been mystified by the ad for the LML Beamer.
You get an empty road, a speed camera, the approaching sound of a motorcycle.. and then whizzzz!! its gone. The bike is not visible on the screen, and you are exhorted to visit an LML showroom and check out the Beamer.
Well, we are not going to take out fat asses out of the sofa and go check out your stupid bike. Show it on TV, if you want.
Immediately after the ads, yours truly searched on the internet. Apart from a couple of news articles in some newspapers, no other information about the Beamer. No photo. Checked LML website. Fat chance. People have been looking for it, asking around, no one has a clue. The little excitement the ad generated soon turns to irritation and ends in choice expletives.
An ad that gets you all interested in a new motorcycle should have a follow up pplan too. Hero Hona did it with their Karizma. The initial teaser ads were soon followed by full-fledged ads. Not here.
Finally the Beamer has appeared on the LML site. And still you have to look for it. For the main had has Shah Rukh Khan lolling on - not the company's latest motorcycle - but the LML Freedom. But yes, there is a section on the LML Beamer as of 6 November 2004.
And what you see is a butt-ugly red monstrosity. I am sorry, it just seems so in the photo. It may actually look good.
The less said about the LML website the better. It belongs to the Backstreet Boys generation, means heavy pages, useless Flash menus. Boys, the trend has been light, fast-loading pages or sophisticated Flash creations. A site that looks like a truck, that's what we have here.
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| posted by a correspondent @ 3:11 AM |
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