Premium-class air travel has dropped worldwide for the 9th successive month in February 2009 – by 21.1% – as more and more passengers are going for economy-class seats.
Low-cost airline GoAir has launched GoComort, which offers business class amenities at the price of an economy class ticket.
The global economic and financial crisis seems has hit th aviation industry in one of the most lucrative areas - business class travel. Global premium air traffic fell 16.7% on year in January 2009, and the downfall is still on as revealed by International Air Transport Association on Tuesday.
Airlines in India are slashing business class fares because of a 10 to 15 per cent fall in business class passenger traffic, due to cost cutting across companies.
Virgin Blue, the low-cost airline based in Australia, has announced what it calls a “collection of new product enhancements that are aimed at enhancing its appeal with the business market.”