Air New Zealand denies negative response to its Nothing To Hide campaign

Air New Zealand’s famous Nothing to Hide campaign has sparked criticism in the country, according to reports.The advertisment in which ground staff and cabin crew were seen wearing body paint similar to their uniform, has drawn criticism for alleged vulgarity.

Sunday Star-Times has carried reports about the displeasure of customers.

“The last thing I want to see when I fly is some fat Air NZ flight attendant’s rear end,” one disgusted customer complained online. “I will be booking with Jetstar and Pacific Blue for all of my future domestic flying.”

Another was quoted as saying, “Enough is enough, this is our national airline, not a strip joint! I for one won’t bother booking with you again.”

“All genital areas were hidden but they left nothing to the imagination and (it) conjured pictures that none of us needed,” the complainant said.

Air New Zealand, on its part, has denied that the ad is generating a negative response.

A spokesperson for the airline was quoted as saying that the airline had not received any negative response and instead reactions to the ad were positive.

The airlines was also supported by the Advertising Standards Authority that clarified that the ad did not breach the advertising codes. The use of nudity had been employed in a tasteful manner, said the Advertising Standards Authority.

Air New Zealand has said that the ad signifies the transparency of the airlines’ services and that, with the ad, it wanted to give out the message that what you see is what you get.

The airline wanted to send out the message that there are no extra charges associated with their services.