Toyota Corolla Altis sales doing good

Toyota, which launched its Corolla Altis in the beginning of last month, is on a celebration mode. The Indian unit of the Japanese car maker has said that the new Corolla Altis has been successful enough and that it has posted record sales since its launch on September 5.

The Toyota Corolla Altis, which debuted in India in three models, has during the first month of launch managed to lure enquiries from around 20,000 potential customers. The company has revealed that in its very first month in India, the tenth generation Corolla has been seen by 70,000 people. Sales of the Altis in the country crossed the target of 2000 cars, planned for September 2008, it said.

Toyota Kirloskar had lifted the wraps off three Toyota Corolla Altis models, namely an economy model 1.8 G manual transmission car, an 1.8 GL manual transmission car with all the features incorporated, and an 1.8 VL with the features as well as auto transmission. The company has been selling the car for a price between Rs 10.83 lakh and Rs 12. 86 lakh.

Toyota, at the time of the Altis launch, had said that it planned to sell around 2,000 models of the Corolla Altis  cars a month. The company had been eyeing customers who did not want the Civic and the old model Corolla.

The company believes that its integrated marketing strategy needs to be credited with the success of the Altis. The company had opted for a strategy that included internet marketing, SMS campaigns and mall displays around various locations in the country where it thought had potential buyers.

Toyota had last month unveiled the new Corolla Altis as an amazingly spacious car. The car sported a cool headlamp washer to keep the lights clean, and also sensors which can automatically turn the lights on when it gets dark. The interiors sported modern looks. These features have made the Altis a hit with car enthusiasts and is said to be on road to be a market leader in the category it represents.