Tatas push Land Rover, Jaguar in India

Wednesday, August 27, 2008, 12:48

Tata Motors plans an aggressive expansion plan for Land Rover and Jaguar, the UK brands that it acquired in 2008 for $2 billion. Tata Motors has been forced to look at India as a market, due to falling sales in te west.

Tata Motors has said its JLR (Jaguar-Landrover) team has chalked out an expansion plan over an one-time time period, which will be followed by the launch of Jaguar.

Tata Motors has already opened a Land Rover dealership in Gurgaon, in the NCR region, India.

Tata Motors is said to cut SUV and utility vehicle production at the Land Rover Solihull plant in the UK, due to declining sales. In September 2008, Tata will cut production at the Halewood plant, where the Jaguar – X is assembled.

Utility vehicles in India are still growing strong at 23.63 per cent in the first quarter of 2008, unlike the UK and US.

Meanwhile, it is rumoured that Tata Motors would soon roll out the the next generation model of its successful Tata Indigo in the country. The launch will be a double whammy for the company as it has also hinted at making a crossover vehicle between the Tats Safari and the Tata Sumo along with the new Indigo.

The new Tata Indigo will be made on the same platform as the Tata Indica. The Tata Indica Vista, that Tata unveiled in August 2008, has met with a good response.

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