Tata Nano account goes to Rediffusion Y&R

Rediffusion DY&R has bagged the Tata Nano account, The Economic Times has reported.
Rediffusion DY&R will handle the launch of the all-India communication campaign for Tata Nano.

The Economic Times has quoted Mahesh Chauhan, Group CEO, Rediffusion DY&R as saying, “The Nano is a collective dream of the Tata Motors team and millions of Indians. We feel privileged that Tata Motors has selected us to partner this dream and share it with India. It is one of the most exciting brands in the country to be associated with.”

Tata Nano print ad

Rediffusion DY&R had handled the publicity and communication during the unveiling of the Tata Nano, on January 10, 2009, at the 9th annual Auto Expo, at Pragati Maidan in New Delhi.

On February 26, 2009, Tata Motors announced that they will launch the Tata Nano on March 23, 2009.

Tata dealerships will start accepting bookings for the Tata from the second week of April 2009.

The booking amount for the Tata Nano is expected to be around Rs 70,000.

The Tata Nano is likely to be priced in the range of Rs 1 lakh to Rs. 1.34 lakh.

The Tata Nano will be available in three variants, Standard, Deluxe and Luxury. The Tata Nano standard model that will be priced at $2,500 will not have air conditioning.  The Tata Nano Deluxe variant will have air conditioning and body-colored bumpers, while the Tata Nano Luxury variant will come with alloy wheels and fog lamps, apart from air conditioning and body-colored bumpers.

Tata Motors will not start mass production of the Tata Nano before its new manfacturing facility at Sanand, Ahmedabad, is functional. The Sanand factory is expected to be ready by 2010, and will have a capacity of 5,00,000 units.

Till then, Tata Motors will accept bookings of only lakh Tata Nanos.