DWS Auto India

The much-awaited, much-hyped compact B-segment car Suzuki A-Star, has debuted. Maruti Suzuki India has lifted the wraps off its global car and intends to sell the car in the Rs 4 lakh range.

Maruti Suzuki launched its premium A2-segment hatchback, the Maruti Suzuki A-Star, on November 18, 2008.

Maruti Suzuki, India’s largest passenger carmaker, is on a hiring spree keeping in view the plans of the car maker to design cars from scratch in India by the end of 2010.

With auto sales figures in India going down following the slowdown in the economy, car maker Maruti Suzuki India has unveiled a special campaign, Gramin Mahotsav,  to lure rural buyers in the eastern region to its dealerships. Maruti Suzuki boasts of a 51 per cent market share in passenger vehicles in the region.

Maruti Suzuki’s much anticipated next-generation KB series engine will roll out of its stables and would be a permanent feature in the redesigned versions of the Suzuki Alto.

Car major Maruti Suzuki will launch its Suzuki Splash model by the beginning of 2009. The Suzuki Splash, which is built on a fresh platform and boasts of European styling influences, is being positioned between successful models such as the Zen Estilo and Swift.

Starting 2010,  India’s automotive giant Maruti Suzuki will design its own cars in the country. With a view to kick off the plan, the company will be hiring as many as 1000 engineers in various engineering disciplines like design, electrical and mechanical engineering, the company has said. This means that post-2010, Maruti will be capable enough to launch a complete indigenous car designed and manufactured by Indian engineers.

Maruti Suzuki, foreseeing huge demand, has kick started efforts aimed at increasing production of its global car A-Star.

Maruti Suzuki has gone for a unique campaign to lure customers towards its WagonR Duo. The car maker has roped in Big FM to kick off The WagonR Smart Hunt, a contest that will go both on-air and off-air with a WagonR message.

We have just heard that Maruti Suzuki has launched what is essentially a facelifted version of the Zen Estilo - the Zen Estilo Srpots edition.