PSA Citroen on India trip again

Even after a few attempts and decisions against it, PSA Peugeot Citroen is yet again mulling over tapping the oportunities in India. The car maker, which is the second largest automotive company interms of sales, is zeroing in on the south Indian state of Andhra Pradesh.

According to a report, PSA Peugeot Citroen executives and the managing director for India operations, held discussions with the Andhra Pradesh government officials to explore investment opportunities in the state. The company, which is already actively sourcing in India, through their partners Magna Steyr, is said to be still looking at taking a more direct approach by setting up base in India.

It had been earlier reported that in an effort aimed at making a re-entry into India, PSA Peugeot Citroen was looking at sourcing components from India. The reports also had hinted that company is also mulling over possibilities as well as setting up a production base in India.

PSA Peugeot Citroen does not have a full-scale presence in India currently. So now with the India presence yet again being mulled over. With the slowdown has brought about tough times and the decision in this regard took a back seat. It has been said that Peugeot would be looking at the sourcing route to get acquainted with the Indian market first. With this aim the company has gone ahead and established a local office in Chennai where sourcing components has already begin.

Peugeot’s sister brand Citroen is getting itself ready to unveil an array of models in the Indian market. In this regard, it has been pointed out that Peugeot Citroen teams have met officials from the Society of Indian Automobile Manufacturers (SIAM) for inputs on the emission roadmap, road-worthiness rules and policy structure, saida news source.

And now, just for your entertainment….

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