Sometimes, the sheer audacity of some headlines take you by surprise. Not good, not bad – just gutsy. I came across one of them today on the MotorCrunch blog, why I was going through Saturday’s automobile headlines in my Google Reader. It simply said-”Mahindra launch ugly compact truck.”

Mahindra Gio pic
The headline went on to talk about the new Mahindra Gio, the compact truck recently launched by the automobile manufacturer. I have had the luck to see this new vehicle while on a recent trip back from Bhakra-Nangal. It was displayed at a dealer somewhere in Punjab. Just one glance, and there was no mistaking it.
For all you know, despite what automobile enthusiasts say, the Mahindra Gio will sell quite well. I was so reluctant to write a nasty article about a vehicle which actually is quite a practical proposition. After all, it is priced right and has the potential to undercut the Tata Ace. I would not make up my mind whether to write about it or not and into and ended up with no story at all about the launch. It looks like the guys at MotorCrunch had no such qualms and decided to call a spade a spade.
My own personal opinion? It looks like a Tata Ace wearing a Halloween costume, pretending to be a Mahindra Scorpio.