Mahindra Renault Logan Edge Connect launched

Mahindra & Renault launched the new Logan Edge Connect on March 5, 2009.

Photo: Mahindra Logan Edge Connect

Mahindra & Mahindra General Manager Gaurav Saxena said, “Logan Edge Connect is an extension of Logan Edge brand and its new features are developed on the basis on evolving customer needs.”

The Mahindra Renault Logan Edge Connect variants are priced between Rs 5,45,928 and Rs 7,40,628 (ex-showroom).

1) Logan Edge Connect 1.4 GLX petrol: Rs 5,45,928

2) Logan Edge Connect – 1.6 GLS-ABS: Rs. 6,30,728
3) Logan Edge Connect – 1.5 DLX: Rs. 6,75,728
4) Logan Edge Connect – 1.5 DLS: Rs. 7,21,227
5) Logan Edge Connect – 1.5 DLS-ABS: Rs 7,40,628

The Mahindra Renault Logan Edge Connect will come in four new colors, diamond white, mist silver, java brown, and mystique purple.

The Mahindra Logan Edge Connect is equipped with beige leather upholstery, wood-finish centre console, a topline Kenwood music system that is USB and iPod compatible.

Other features of the Mahindra Logan Edge Connect include an anti-lock braking (ABS) system with electronic brake distribution system (EBD), reverse parking sensor, and driver information system (DIS).

The DIS provides the driver with useful information like fuel consumption, average speed of the vehicle, and the time for which fuel will last.

The Mahindra Renault Logan Edge Connect also comes with a chrome muffler cutter that fights crude atmospheric conditions and elements.

Another feature of the Mahindra Renault Logan Edge Connect is an integrated hands-free telephony system, which allows the driver to operate a mobile phone from any region of the car.

Mahindra & Mahindra General Manager Gaurav Saxena said, “Hands free option was earlier available in high-end models but we have introduced this facility in the C-segment car for the convenience of customers.”

The Mahindra Logan Edge Connect was unveiled by brand ambassador Kunal Kapoor in New Delhi.

At the time of the launch, Mr. Nalin Mehta, Chief Operating Officer, Mahindra Renault Pvt Ltd, “The new Logan Edge is based on extensive customer feedback and is part of our endeavour to offer our consumers the best.”

“An arresting combination of sleek good looks and innovative features, the Logan Edge fulfils the aspirations of auto enthusiasts across the country. A unique combination of luxury, style and fuel efficiency, the Logan Edge will be a stylish addition to any garage,” he added.

Mahindra Renault hopes the new Mahindra Renault Logan Edge Connect will increase Logan’s sales by 15-20%.

“We feel the monthly sales of Logan will increase by 150-200 units per month in 2009-10,”M&M GM, Gaurav Saxena was quoted as saying.

“This year, the company was expecting to see flat growth in Logan sales at 26000 units by current fiscal end. Last year, we sold 26,000 units and this year we are hoping to maintain the same sales figure,” he added.

Mahindra & Mahindra and Renault got into a 51:40 joint venture to produce and sell the Mahindra Renault Logan in India. The Mahindra Renault Logan was launched on April 3, 2009.