Hyundai Accent & Tucson named category winners in US Study
BY OUR AUTOMOBILES CORRESPONDENT
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Seoul, May 18, 2005: Two Hyundai vehicles emerged segment winners in the 2005 Strategic Vision Total Quality Study. In the influential U.S. market study, Tucson, recently launched in India, and Accent (the two cars tied with Focus and Mazda3 in their respective segments) topped the Small SUV and Small Car segments respectively. In addition, 73.61 percent of Hyundai owners reported no problems with their new vehicles, slightly ahead of the industry average, 73.43 percent.
"Hyundai is certainly doing a lot right to grow its position in the U.S. market and provides another blueprint for domestics with its superior interior craftsmanship reported by its owners," said Daniel Gorrell, Partner-in-Charge of Strategic Vision's automotive division.
Hyundai set a new benchmark for the Small SUV segment with its Tucson. Tucson owners rated it higher on roominess, quietness and innovation and reported that it provided them a feeling of refinement, which is typically not present in vehicles in this segment. The Accent offered its buyers superior craftsmanship, style and thoughtfulness.
The Total Quality Study surveyed over 40,000 new-vehicle buyers who purchased their new 2005 vehicles during the October-November 2004 time period. Buyers were asked an extensive array of questions about their complete ownership experience including buying, owning, and driving their new vehicles.
BY OUR AUTOMOBILES CORRESPONDENT
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