‘Hamara Maruti’ campaign to accompany Maruti indigenous small car

India’s famed and hugely popular Maruti car brand will soon hum the tune of Hamara Maruti.

The upcoming fully indigenous compact car from Maruti Suzuki will be promoted using the new marketing campaign. There is very little real informaton – but we think Hamara Maruti is either a full marketing campaign, an ad campaign or a new ad jingle for the new little cheap car.

If the automotive buzz is to be believed, the country’s biggest passenger car manufacturer will soon make a compact car with an anticipated 5 per cent reduced production cost.

Auromotive industry sources revealed that the car company has set up a core team of engineers and technocrats to derive a mode for implementation of this project and the team is vigorously exploring the methodology by burning the midnight candle.

Meanwhile, the arrival of the compact car would accompany a Hamara Maruti marketing, it is rumoured. The car maker had recently been ranked highest in customer satisfaction for the ninth consecutive year by the  J D Power Asia Pacific 2008 India Customer Service Index (CSI) Study. The study which  measured satisfaction among vehicle owners who visited their authorized dealership service center for maintenance or repair work during the first 12 to 18 months of ownership, which typically represents the warranty period, found that Maruti dealerships are the best in terms of customer friendliness.

The study that was revealed a month ago said overall satisfaction was determined by examining seven measures such as problems experienced; service quality; user-friendly service; service advisor; service initiation; service delivery; and in-service experience. Maruti Suzuki scored an overall 820 on a 1,000-point scale to emerge the best. Overall customer satisfaction with dealer service for the industry had improved a tad in 2008. Meanwhie, ranking below the industry average, Tata and Mahindra emerged as the most improved brands, respectively, particularly in the areas of service initiation, quality of service advisors and in-service experience.

It was pointed out that Maruti Suzuki had effectively implemented simple procedures that improve satisfaction with the value of work performed and perceptions of the fairness and honesty of the dealer, such as greeting service customers quickly upon arrival and fully explaining charges and repairs.