Bajaj to prop sales with new models in 2009

This January, India’s two-wheeler behemoth Bajaj Auto will unveil a range of new motorcycles in India. The plan is to push up sales numbers that have been plummeting of late.

According to available statistics, November witnessed an unprecedented fall, taking sales down by 37 per cent for BajajAuto. The second biggest motorbike manufacturer is now looking at perking up sales with new models. It has been said that demand for scooters and motorbikes from the Bajaj Auto stables dropped considerably with the increase in interest rates. The new plan is expected to help the company cross its profit margin in the next six months time. .

According to industry observers, Bajaj Auto is expected to unveil the new bikes in regular intervals starting from January and extending up to the next six months.

Apart from lining up a slew of launches, the company is also looking at providing a leg up to sales by directing its finance arm Bajaj Auto Finance to offer a retail finance scheme with an interest rate below 8 per cent. Menwhile, industry observers have said that the new model would prove good if they show some special and unique features compared to the existing motorbikes from the Bajaj assembly line.

In the meantime, the company seems to be very optimistic about its plans and is said to be looking forward to getting back on the growth track in a short while from now. .

Industry statistics have said that sales of Motorbike and scooter dropped by 37 per cent in November to 132421 units compared to the previous year sales. Further, with the fear of dealers holding back purchases to stay away from over stocking, the decrease in sales would continue this month too.  Babja is second only to Hero Honda Motors, which holds the top slot among the motorbike manufacturers in India. It has been reported that Hero Honda had managed a 0.5 per cent growth in their November sales.