Audi launches A4 Quattro 265 bhp car in India, A3 small car to follow

Audi unveiled its new A4 sedan for India this week. The prices for the the Audi A4 in India start at Rs 29 lakh.

Photo: Audi A4 Quattro

The Audi A4 will have two engine options in India – a 2.0 TDI multitronic 105 kW (143 bhp) and the 3.2 FSI tiptronic Quattro with 195 kW (265 bhp). That Audi Quattro A4 will be one of the most powerful cars available in India. Both A4 versions use direct fuel injection — FSI technology for the petrol engine and common-rail for the TDI unit.

The German car major is looking at selling as many as 1,000 cars in the Indian car market in 2008, compared to 350 cars last year. This is being seen on the back of growing demand for luxury cars in the market. With such a goal in mind, Audi believes that the new Audi A4 could prove to be the best bet as it is a product likely to find acceptance among motoring enthusiasts in India.

Photo: Interior of the Audi A4

At the launch, Audi also announced that a number of luxury cars would find their way to Indian roads soon. Audi also said that the small car A3 would be launched in India.

The company has five models in India currently. The five models already on Indian roads are the Audi A8, Audi Q7, Audi A6, Audi A4 and Audi TT.

With plans to add more luxury models in the coming months, the car maker is also readying a strategy for marketing. The company has decided to open five exclusive showrooms by the end of the current year. Company officials said that the new outlets would come up in Ahmedabad, Chennai, Kochi, Kolkata and Ludhiana. These showrooms will be in addition to the ones already functioning in Delhi, Hyderabad, Gurgaon, Mumbai, Pune and Chandigarh. Going by what the company has in mind, it is expected that the Audi dealerships across India would rise to 18 by year 2009.