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Tata pick-ups in Thailand
Plans to sell 30,000 vehicles in 3 years.
BY A CORRESPONDENT
December 22, 2006
Indian auto maker Tata Motors is all set to roll out pick up trucks in Thailand. The project is in association
with Thailand’s Thonburi Automotive Assembly Plant.
According to a Tata Motors official, the Tatas would pump in 70 per cent of the cost of the Rs 120-crore
joint venture project. The company, which said it would look to sell 30,000 vehicles in a period of three
years, has positioned the joint venture in such a way that the initial capacity would be for 12,000 vehicles,
on a single-shift basis.
Tat Motors sees the introduction of its own pick-up vehicles and a manufacturing facility in Thailand as an
opportunity the company can leverage on.
The joint venture with Thailand’s Thonburi Automotive Assembly Plant envisages that both the partners
would jointly manage the operation for production and marketing of the product to be sold in Thailand
and also exported to other potential markets in the region.
For Thonburi Automotive Assembly Plant, the joint venture is expected to be fruitful as the co-operation
with Tata Motors offers it an opportunity to expand its business portfolio.
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