Opel Insignia to debut at London Motor Show

The new Opel Insignia will debut at the London Motor Show in July 2008.

The company’s new range of mid-size cars is seen by analysts as breaking new ground in terms of technology and design standards.

According to an auto news report, the new Insignia is expected to be built at Opel’s home plant in Russelsheim, which is rated as one among the most state-of-the-art automobile production facilities in the world.

The company plans to make Opel Insignia an example of its core values by incorporating sophisticated powertrain technology, active safety, and the interface between driver and car. Offering a high level of comfort and environmental friendliness, the Insignia is expected to be unrivaled even among more expensive competitors. The company would aim at pursuing its strategy of making advanced technology affordable for more customers through the Insignia.

A closer look at the groundbreaking GTC concept car gives a good idea of how exciting Opel’s new design language will be, said news reports quoting company executives.

Opel had got into the modern mid-size segment with the launch of its Ascona way back in 1970. The Ascona had sold 4.4 million units over three generations, said the report. This was succeeded by the Vectra in 1988, heralding a new era of innovative models from Opel. With almost 5.5 million models sold to date, the Opel Vectra is a key player in the mid-size segment.

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