MAZDA 2 LAUNCH

Mazda 2 launched at Guangzhou Motor Show

26 November, 2007

BY OUR AUTOMOBILE CORRESPONDENT

Mazda Motor Corporation has entered the Chinese B-Car segment with the new Mazda 2. The Sedan, also known as Mazda Demio in Japan, was unveiled at the 2007 Guangzhou Motor Show.

Produced in China by the Changan Ford Mazda Automobile Co., Ltd. at its Nanjing plant, the car will go on sale in the first half of 2008 through the Changan Mazda Motor Sales Company’s network.

The debut of the four-door sedan and five-door hatchback to the B-car segment in China completes the carmaker’s product launches in the B, C and CD segments, which represent the three major Chinese vehicle classes. The new models will greatly strengthen Mazda’s product lineup in China.

Mazda, which aims to achieve its seventh consecutive year of profit growth and fourth straight year of record profit in the country during fiscal 2007, looks forward to maintain the current growth trend by raising its brand value and enhancing business efficiencies under a new mid-term Mazda Advancement Plan. The company’s long-term vision for technology development is also aimed at achieving this objective.

Mazda’s operations in China bank on a production structure that comprises three facilities, such as the Changan Ford Mazda Automobile Nanjing plant, the Changan Ford Mazda Automobile plant in Chongqing, and FAW Car Company in Changchun. The Japanese major is also updating its sales network in order to achieve its mid-term target.

At the Guangzhou Motor Show, Mazda has showcased the Zoom-Zoom brand by displaying twelve vehicles from five model lines, which represent Mazda’s core products that are scheduled for launch.

 

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